Feb 14 , 2018

Rowan Barker

What makes a good Vloggi?

1. Be creative


Try to think of shots or angles that are a little unusual, that you haven't seen before. The ability to use multiple shots within one Vloggi means you can include several angles. This is where video is more flexible, meaningful and impactful than a photograph. Also, research tells us that people engage more strongly with video than still images, so you should include some colour and movement.


2. Be different


Especially if you're shooting in a popular location, try to do something different and out of the ordinary; something that will get your content noticed. This will increase your chances of having your Vloggis licensed. If your shots are too similar to what's already out there, your chances are reduced.


3. Be prepared to shoot again


While obviously this won't apply for events or one-offs, but if you're not happy with the result, it doesn't take long to shoot another Vloggi. Simply hit the return/back button - the arrow in the circle at the top left of the screen - and start over.


4. Be mindful of the weather


Try to portray the location in the best way possible. So, if you can, be a little selective about when you shoot. If you're in an alpine region and it's snowing, well great. But if you're at the beach and it's pouring, not so much. We're sure you understand.


5. Be expressive


Your captions should add to the vision, not just tell us where you are and what you're doing/eating/looking at/experiencing. After all, each Vloggi is already geo-tagged and the content is likely to be used by someone who is promoting the location/destination/business, so we already know what it's called.


So, tell us a little story and add some value to the vision. Be descriptive, tell us why we should visit, tell us why it's awesome/different/unique, tell us why it's a must-do/eat/visit/experience. Get excited!


6. Be generous with tags


While some Vloggis will have requested tags attached to them, you should add as many as you can to make the content more searchable. For locations, use the tags of the city, state/province and country, the name of the attraction/activity/business/cafe/restaurant or whatever, and some describing the feel of the place. For example, if you're at a beachside cafe in Bondi in summer watching people swimming and surfing, you may want to use something like the following:

#bondi #bondibeach #bondilife #hellobondi #beachlife #waverley

#sydney #nsw #australia #sydneyinsummer #surfing

#lounging #coffee #swim #ocean #icebergs #beach #sculpturebythesea

#travel #dnsw #tourismaustralia...


... and so on. You can pretty much put in as many as you like. And remember, the more specific tags you put in, the more likely you are to be found.

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