Unrooming – a new phenomenon


Just as millions of kids sit transfixed to unboxing videos, where toys are taken out of their packaging, so too are voyueristic adults living vicariously in the hotels rooms they will never visit.

Crowdsourced video production companies are commissioning citizen travel journalists to do nothing more than film their hotel room and facilities to produce short video reviews. How should hotel chains embrace this growing trend and potentially get first mover advantage?

Ciné Souk has developed its own unrooming series, The Turndown. We take ordinary guests, arm them with a smartphone and get them to film their first impressions. Here’s one we filmed earlier.