Destination Marketing and Video Blogs

By Asma Amin


It’s a well-known universal truth that a picture is worth a thousand words. When a collection of several pictures is combined to make a video, then, I suppose, you will be able to see just how much more impactful a video can be as compared to the written word. 

The late 20th century witnessed the beginning of what is now referred to as the Digital Revolution.  This refers to the shift from mechanical technology to electronic technology.

Today, most of the businesses we conduct or majority of our interactions with others take place online. For success in any venture, it is paramount that the person and the organization can mold itself according to the changing times and just go with the tide.

Travel blogs and tourism boards are no different. They too need to jump onto the online bandwagon, if they don’t want to miss the express train to success and acclaim. 

Another major change in the mindset of people in today’s world has been the need for efficiency. People understand that time is money and so they want the right information and they want it fast. You can no longer expect a person to go through a myriad of information to find what they need when a quick search on a search engine like Google would yield quicker and more accurate results.

Keeping these factors in mind, it is safe to assume that as compared to regular text based blog posts, a short video clip that conveys the same information would have a greater number of views. And, that these videos would leave a much more lasting impression on the viewer. 
Video blogs help create a dynamic presence for the destination you are trying to promote for tourism. There is no shortage of places in the world that are definitely worth a visit.

Numerous places hold attractions that are both man-made or natural. But to get the word across about these places, the potential tourist needs to be able to see the place in action. That’s something only a video blog can offer. A text-based blog, supported by pictures, can’t capture the aura or energy of a place that make it unique.

With new technology being released on almost a daily basis, creating spectacular videos is now easier than ever. With a focus on user friendliness, latest equipment such as high end video cameras and software to edit those videos, now make it possible for anyone to create a perfect video.

Travel vlog template services like Ciné Souk, make it possible for anyone to make instant video travel blogs. And thanks to the network of amateur film makers that will shoot, edit and compile videos tailor-made to meet the requirements of your blog.

Thanks to websites like YouTube and Vimeo, it is now easier than ever to share the videos you create. So, it is much easier to advertise the best tourist locations. With the ability to integrate YouTube videos in blog posts and on other social media platforms, you get to reach the maximum number of viewers. These viewers will ultimately end up becoming tourists in those destinations.