A focus on short-haul and domestic travellers will require a complete marketing asset refresh

September is usually way too late to start destination marketing for the Christmas holiday season. Normally hotels are fully booked five or six months in advance. But 2020 is no normal year. This year, people are either unable or reluctant to travel. But the restrictions are being lifted and COVID-safe travel plans are being enacted to ensure that travellers can return in a safe manner. … Continue reading A focus on short-haul and domestic travellers will require a complete marketing asset refresh

Are you still marketing your destination without video?

Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures, ads in print media, and static images online? If the answer is yes, then you need to know that you’re missing out on customers. You need to be harnessing the power of social media and SEO – search engine optimisation – … Continue reading Are you still marketing your destination without video?