Six lead generation strategies using video contests to recruit brand advocates
As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of the most effective is through leveraging brand advocates – those passionate fans who spread the word about your product or service. Brand advocates are valuable because they provide social proof that your brand […]
5 successful user-generated content example for you to re-use in your marketing strategy
Are you looking for the next big thing for your marketing strategy? Something new and exciting that engages your audience. Then check out these user-generated content examples. But why? User-generated content (UGC) is popular because it engages a brand’s community and helps create brand awareness while being really effective and low-cost. UGC leverages your […]
7 Places to Post User-Generated Video Content
If you’re thinking of collecting user-generated videos (UGV) or are about to start the journey, it’s a super exciting time! UGV is a great way to engage your community while collecting low-cost, highly impactful marketing videos. To take full advantage of it, you have to make it a part of the content strategy and know […]
How to incentivize your community to participate in UGC campaign
To get your community to participate in UGC campaigns and contests, you need to make it worth their time and effort by offering prizes and benefits. By providing an incentive, you can get your community excited to participate in the activity. This could be intrinsic or extrinsic motivation. Whatever incentive or reward you choose, make […]
How brands can incorporate UGC videos in different formats
User-generated content (UGC) and video is constantly growing With the pandemic, video has been increasingly collaborative. Whether it’s zoom meetings, live-streamed events, or birthday parties in quarantine. UGC videos in different formats emerged as the cost-effective, authentic, and engaging marketing tactic for marketers. Online contests, challenges, virtual events, and even employee-generated content have increased […]
How to gain supporters for your charity with UGC for nonprofit organisations
If you’re a charitable or nonprofit organisation looking to gain supporters and drive donations, user-generated content (UGC) should be part of your marketing strategy. UGC helps build trust in your brand and creates an authentic and emotional connection with your audience. And we’re here to teach you everything you need to know about UGC […]
Build and Measure Social Proof for your Brand with UGC
Many people consider social proof to be the best form of marketing. After all, 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. It’s a way for you to show your customers that they are not alone in their decision-making process and that others have had success with […]
5 UGC campaign mistakes to avoid
Do you want to know the 5 UGC campaign mistakes to avoid? Well before you can know the common mistakes and how to avoid them, let me explain exactly what a UGC campaign is. What is a user-generated content (UGC) campaign UGC campaigns can be defined as a means of engaging and […]
Video marketing for brands
Video content marketing = higher conversions Video marketing for brands is an excellent way to connect with consumers today. With video, you can show your personality and build a connection with customers on a more personal level. It’s also worth mentioning that video marketing has been shown to increase conversion rates by 80%. This […]
