Each vlog episode is only 90 seconds and uses on-screen captions to make the film as shareable as possible.

Each episode focuses on one specific travel experience at a time, making it search engine friendly. Our videos perform well in the long-tail searches on YouTube.

Through Facebook we target the core domestic and international visitor audiences in Australia, New Zealand, Europe and America.

We encourage destination partners to cross post each video on Facebook to increase its reach to people searching specific suburbs.