Behind the scenes of Charli XCX’s crowdsourced music video Forever
Charli XCX’s 2020 music video for her song ‘Forever’ is a great example of how a crowdsourced music video can be used to create stunning visuals. Locked down during the first wave of COVID, the record company couldn’t shoot a promo video. Instead, the team behind the project sent out an open call for users […]
7 Places to Post User-Generated Video Content
If you’re thinking of collecting user-generated videos (UGV) or are about to start the journey, it’s a super exciting time! UGV is a great way to engage your community while collecting low-cost, highly impactful marketing videos. To take full advantage of it, you have to make it a part of the content strategy and know […]
3 important factors to consider when vlogging for business
3 important factors to consider when vlogging for business Vlogging for business is a great way to increase brand awareness, engagement and conversions. A Hubspot report states, ‘Video is the number one form of media used in content strategy, overtaking blogs and infographics’. Video can be simple, affordable, and interesting but at times we know […]
New features – Manage your user-generated video contributions with Vloggi
New Features – Manage Your User-Generated Video Contributions With Vloggi Welcome to the all new features in Vloggi If you work as a team in your brand marketing, then you will know how useful it is to collaborate on content campaigns. Video content creation is no different. That is the reason behind the latest updates […]
Media release: UGC video platform Vloggi completes pre-seed round of over US$570,000
Media Release: UGC Video Platform Vloggi Completes Pre-Seed Round Of Over US$570,000 Video Startup investment raise takes post-money valuation at US$2.5 million Milestone paves the way for Vloggi’s seed capital raise in July Fundraising was paused during COVID, before video tech investor joined round Vloggi completes pre-seed raise Australian user-generated video platform Vloggi today announced […]
Four ways to harness powerful participatory videos in experiential marketing in 2021
Four ways to harness powerful participatory videos in experiential marketing In 2021 Building brands is hard. But the most successful brands have a two-way conversation with their customers. Stakeholder engagement is replaced by the meaningful exchange of ideas. What customers want is to feel engaged in a brand. This could be live events, multichannel practical […]
Media release: Vloggi strengthens team, secures strategic video investor
User-generated video platform Vloggi strengthens team, secures strategic video investor Video producer becomes third largest external shareholder through strategic investment New board position created for Head of Video Tarryn Myburgh Head of Growth recruited from fast-moving no-code software sector Sydney-based video scale-up Vloggi is welcoming two new strategic team members as it moves […]
How to crowdsource a video marketing campaign
How to crowdsource a video blog marketing campaign This year marks the 15 year anniversary of crowdsourcing. During the past decade and a half, some 85% of the world’s biggest brands have used crowdsourced content*. These include Dorito’s, Nike and the UK’s Waitrose supermarket. The benefits of user-generated, crowdsourced video are obvious to big brands. […]
5 tips for successful customer engagement through regular user-generated video
5 tips for successful customer engagement through regular user-generated video Do you want great customer engagement? If you want great customer engagement, then you’ll have to feed the social media beast. Right?! It is almost impossible to succeed at content marketing without creating regular blog posts and the same is true today of video content. Content marketing relies […]