How to incentivise customers to contribute video for your content marketing campaign

Get entries from your community, customers, fans, advocates, staff or friends. Each project has a unique URL, allowing you to share the project among your fanbase. You can add prizes to your project to incentivise your fanbase to contribute 10-second micro-vlogs or more extended playlists. Continue reading How to incentivise customers to contribute video for your content marketing campaign

Are you ready for B2B2C marketing? Learn how to embrace passion plays

At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy. The business-to-business-to-consumer business model doesn’t even have its own Wikipedia entry.  Yet Wikipedia itself is the one of the most successful user-generated content platform in the world. Almost 45 million entries created by people who are passionate about specific topics, with no … Continue reading Are you ready for B2B2C marketing? Learn how to embrace passion plays