September is usually way too late to start destination marketing for the Christmas holiday season. Normally hotels are fully booked five or six months in advance. But 2020 is no normal year. This year, people are either unable or reluctant to travel. But the restrictions are being lifted and COVID-safe travel plans are being enacted to ensure that travellers can return in a safe manner. … Continue reading A focus on short-haul and domestic travellers will require a complete marketing asset refresh
So, do councils need video to promote their destinations? Well, yes. Why? Because that’s what people are searching for and because it can tell a story in a way that still images cannot. But you don’t have to spend a fortune to create compelling and effective content. Continue reading Do councils need video to promote their destinations?
Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures, ads in print media, and static images online? If the answer is yes, then you need to know that you’re missing out on customers. You need to be harnessing the power of social media and SEO – search engine optimisation – … Continue reading Are you still marketing your destination without video?
Director Richie Mehta assembled a feature-length movie from 16,000 user-generated clips. The power of India In A Day can be transferred to destination marketing.