Will narrowcasting replace broadcasting?

Posted by Justin Wastnage on Oct 18, 2019 2:12:26 PM

Just as YouTube enabled one-to-many video producers to replace the networked media production hegemony, we are now entering the era of many-to-many video production and distribution, where ultra-niche programming is co-created by communities. The next leap forward will come through a combination of machine learning to automate production, video templating to automate post-production and crowdsourcing content to decentralise the filming.

 

Originally delivered as a Lightning Talk at the 2050Emergent stage of Spark Festival Sydney 2019

Will Narrowcasting Replace Broadcasting Spark Fest
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Topics: startup, sydney, broadcasting, narrowcasting, thought leadership, media, future

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