How to crowdsource a video marketing campaign

How to crowdsource video blog marketing campaign

How to crowdsource a video blog marketing campaign This year marks the 15 year anniversary of crowdsourcing. During the past decade and a half, some 85% of the world’s biggest brands have used crowdsourced content*.  These include Dorito’s, Nike and the UK’s Waitrose supermarket. The benefits of user-generated, crowdsourced video are obvious to big brands. […]

5 tips for successful customer engagement through regular user-generated video

Friends watching social media in a smart phone.

5 tips for successful customer engagement through regular user-generated video Do you want great customer engagement? If you want great customer engagement, then you’ll have to feed the social media beast. Right?!  It is almost impossible to succeed at content marketing without creating regular blog posts and the same is true today of video content. Content marketing relies […]

5 Easy Ways to Source your User-Generated Video Campaigns

Social media addiction

5 easy ways to source your user-generated video content We get asked a lot when launching user-generated video campaigns for our partners is where to find video contributors. The answer lies in good, old-fashioned outreach. Most of our customers use Vloggi for social media community engagement videos. The power of user-generated video campaigns (UGV) is the ability to […]

Are you ready for B2B2C marketing? Learn how to embrace passion plays

Shooting videos

At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy. The business-to-business-to-consumer business model doesn’t even have its own Wikipedia entry.  Yet Wikipedia itself is the one of the most successful user-generated content platform in the world. Almost 45 million entries created […]

Why destinations need blogs and video blogs

Why destinations need blogs and video blogs

Consumers these days are becoming increasingly immune to normal advertising, with many regarding it as an interruption. They stream TV shows through apps like Netflix and Stan, or record TV shows and fast forward through the ads. But this doesn’t mean that you can’t reach them and get your message through – it’s just that […]